Golf Influencer Campaign ROI Estimator (for brands)

Golf Influencer Campaign ROI Estimator (for brands)

Golf influencer campaigns feel “simple” until a brand has to defend the spend in a post-campaign meeting. This tool turns a creator proposal into an ROI dashboard: it estimates clicks, conversions, CAC/CPA, break-even volume, and a practical budget split between creator fee and boosting based on your assumptions. It is built to be a planning and sanity-check tool, not a promise of results.

Golf Influencer Campaign ROI Estimator (for brands)

Build a clean ROI view from a creator proposal. Estimate clicks, conversions, CAC/CPA, break-even volume, and a practical budget split between creator fee and boosting based on your assumptions.

📈 ROI dashboard
🧮 CAC and CPA
🎯 Break-even point
💰 Fee vs boosting split
🧪 Scenario sensitivity
Inputs
Enter your best planning assumptions
How the math works
Views → clicks (CTR) → conversions (landing page conversion %) → value (AOV or lead value). Total cost includes creator fee, optional usage rights, and optional boosting spend. The dashboard shows CAC/CPA and break-even volumes so you can sanity-check the proposal.

Core campaign assumptions

Tip: If you are lead-gen, put your estimated value per lead. If ecommerce, use average order value.

Rights and distribution

Boosting estimate: impressions = spend ÷ CPM × 1,000. Clicks use your CTR, optionally multiplied by the boost factor.
Advanced controls (optional but useful for brands)

Margin and repeat value

Repeat factor adjusts value for LTV planning. Example: 1.3 means 30% higher lifetime value than first order.

Attribution and conservatism

Attribution factor reduces credited conversions (helps avoid over-claiming). Click leak factor reduces effective clicks for tracking loss.

Scenario spread (for sensitivity)

Low case applies a haircut to CTR and conversion. High case applies a lift. This is a planning lens.
Practical caution
This tool is only as accurate as your assumptions. For brand planning, use conservative inputs, then negotiate rights and deliverables based on the break-even math.
Estimated clicks
From creator views plus boosting impressions.
Estimated conversions
After attribution and tracking loss factors.
CPA or CAC
Total cost divided by credited conversions.
Revenue and gross profit
ROI status
ROI is shown as gross profit divided by total cost. You can switch to revenue ROI by adjusting margin to 100%.
Break-even conversions
How many conversions you need to cover total cost.
Recommended budget split
A practical split between creator fee and boosting.
Line item Value Planning note
Sensitivity snapshot (CTR and conversion are the swing levers)
This quick view shows how CPA and profit move if CTR or landing conversion is modestly higher or lower than your base. It helps you see which lever is worth fixing before spending more.
Scenario CTR Landing conversion CPA Gross profit