If you’ve ever had a creator deal feel “kind of fair… maybe?” this tool forces it into a clean, explainable score: it prices the hidden stuff (usage rights, whitelisting, exclusivity, payment terms, rush timelines) and shows exactly which levers move the number.
Brand + Creator “Deal Score” (Fairness + Risk + Upside)
Plug in the terms, deliverables, and expected views — this estimates a “fair value” range, scores risk, and surfaces the 3 biggest levers to renegotiate. Works for both sides: brands sanity-check the package, creators see what rights/exclusivity are really worth.
Deal Inputs
Deliverables Builder
+ IG Reel / TikTok / Short
+ Feed post / photo
+ Story set
+ Link in bio (time-boxed)
+ Live / longform
Add what the creator must deliver. The tool uses deliverables to estimate production effort + media value.
Advanced controls (optional)
Results
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Run a calculation
Add terms + deliverables, then hit Calculate.
Modeled fair value
$—
Estimated “all-in” value including rights + restrictions.
Price position
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How the fee compares to the modeled fair value.
Risk index
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Based on turnaround + payment speed + control terms.
Upside index
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Based on views + CTA + whitelisting potential.
Top 3 levers to renegotiate
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Suggested clause add-ons
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Note: This tool is a structured estimate (not legal/financial advice). It’s designed for quick deal sanity-checks and negotiation priorities.
