Golf apparel is shifting toward lifestyle, streetwear crossover, and creator-led “fits” that perform on course but look natural off course. If you are a brand, these are the kinds of partners who can make a drop feel cultural, not just sponsored.
Apparel moves faster than swing tips
These accounts and apparel builders help set what “modern golf style” looks like in 2026, from streetwear golf to polished performance fits. Use the table to shortlist, then jump into the deeper profiles below.
Brand shortcut: if you want sales, buy clarity. One hero garment, one angle, one landing page, and simple usage terms. Most campaign pain comes from vague whitelisting and fuzzy edit timelines.
Quick shortlist (click a name to jump)
Scroll on mobile. There is a scrollbar above and below the table.
| Influencer | Apparel lane | What they move | Best brand fits | Official link |
|---|---|---|---|---|
|
1️⃣ Paige Spiranac
Outfit-forward golf personality
|
Performance + lifestyle | Statement fits, clean on-course looks, high awareness moments | Women’s apparel, athleisure golf, accessories, broad consumer | |
|
2️⃣ Claire Hogle
Creator with strong style signals
|
Modern basics to golf | Wearable fits, everyday golf outfits, brand partner styling | Basics brands, women’s golf sets, capsule drops | |
|
Apparel founders, culture-led golf
|
Streetwear golf | Collabs, lifestyle positioning, “golf as culture” | Brands that want cultural relevance, not coupon codes | Brand bio |
|
Streetwear aesthetic in golf
|
Retro street golf | Hats, graphics, “golf but make it fashion” | Drops, headwear, lifestyle apparel, collab culture | |
|
Culture and community-forward apparel
|
Lifestyle + mission | Logo identity, storytelling drops, retail moments | Brands that want values plus style, events, collabs | |
|
6️⃣ Hannah Cook
Golf content with apparel collabs
|
Women’s golf style | Outfit-led posts, brand collab items, lifestyle fits | Women’s apparel lines, collab tops, seasonal drops | |
|
7️⃣ Tisha Alyn
Media personality and founder
|
Women’s golf lifestyle | Camera-ready outfits, host energy, brand integration | Women’s apparel, events, brand launches, partnerships | |
|
8️⃣ Hailey Ostrom
Golf creator with sponsor-heavy fits
|
Performance golf fit | On-course looks, sponsor visibility, consistent posting cadence | Performance apparel, women’s lines, accessories | |
|
9️⃣ Blair O’Neal
Golf media host with style presence
|
Polished golf fashion | Camera-friendly outfits, “golf in style” vibe | Women’s apparel, resort golf, premium accessories | |
|
Glam + golf lifestyle
|
Golf lifestyle | Outfit-driven golf content and lifestyle visual hooks | Athleisure, women’s apparel, accessories, broad consumer | |
|
1️⃣1️⃣ Malbon roster signals
Pros as apparel amplifiers
|
Tour to street | Style credibility from recognizable competitive golf names | Brands needing legitimacy plus modern styling | Malbon |
|
1️⃣2️⃣ Jason Day and Charley Hull
Star power plus distinctive vibe
|
Elite style moments | High visibility outfits tied to competitive moments | Premium apparel, capsules, limited drops | Jason · Charley |
Quick estimator: apparel rights add-ons (brands)
This is a sanity check for pricing usage rights, allowlisting, and exclusivity. It is intentionally conservative and designed to help you avoid vague terms that create surprise costs later.
Enter a base fee to see a suggested add-on range.
Total: $0
1️⃣
Paige Spiranac
Lane: Performance + lifestyle
Signal: Outfit drives attention
Deal reality: Rights must be explicit
Apparel angle
- Best when the garment is the hero and the story is simple: fit, function, comfort, confidence.
- Works for seasonal drops and “signature look” campaigns.
Activation ideas that feel natural
- One outfit build: head-to-toe, with one clear reason the fit wins on course.
- Two looks, one round: warm-up layer then performance layer, no heavy script.
Deal notes
Define usage rights and paid usage in plain language. If you want ads, separate allowlisting from base deliverables and give a clear time limit.
Official: Instagram
2️⃣
Claire Hogle
Lane: Everyday golf outfits
Signal: Wearability sells
Deal reality: Keep deliverables specific
Apparel angle
- Capsule fits and “this works on course and off” basics.
- Strong for women’s sets, dresses, tops, and modern basics styled for golf.
Activation ideas that feel natural
- Outfit rotation: three course-ready looks tied to weather conditions.
- One-feature focus: pockets, stretch, breathable fabric, and how it moves in the swing.
Deal notes
Spell out what “usage” includes: organic only, brand site, email, or paid. If you want a discount code, keep the offer consistent for at least two weeks.
Official: Instagram
3️⃣
Stephen and Erica Malbon (Malbon Golf)
Lane: Streetwear golf
Signal: Collab gravity
Deal reality: Brand-fit matters
Apparel angle
- “Wear it anywhere” golf lifestyle positioning.
- Drop culture and collaborations as the growth engine.
Activation ideas that feel natural
- Limited capsule with a story: one icon, one motif, one color narrative.
- Partner drop that ties to art, music, or design rather than “buy now” copy.
Deal notes
If you pitch a partnership, bring a real concept. A generic sponsorship request will not land. Show how your brand adds cultural value to the drop.
Brand bio: Malbon About
·
Stephen: Instagram
4️⃣
Cole Young (Metalwood Studio)
Lane: Retro street golf
Signal: Headwear + graphics
Deal reality: Keep it authentic
Apparel angle
- Headwear and graphic pieces that live in streetwear wardrobes.
- Vintage-inspired silhouettes with a modern wink.
Activation ideas that feel natural
- One hero item drop, backed by lifestyle photography and short video.
- Capsule collab with a clear “why”, not a logo swap.
Deal notes
The audience can smell forced messaging. Keep the concept simple and the creative tight. Let the product do the talking.
Official: Instagram
·
Brand: Metalwood Studio
5️⃣
Eastside Golf founders (Olajuwon Ajanaku and Earl Cooper)
Lane: Lifestyle + mission
Signal: Story-led drops
Deal reality: Community matters
Apparel angle
- Logo and identity that signal culture and inclusivity.
- Strong for brand collaborations, retail pop-ups, and event storytelling.
Activation ideas that feel natural
- Limited drop tied to a city, venue, or community moment.
- On-course content plus off-course culture content, same fit.
Deal notes
Best results come from shared values and a real narrative. If you are only buying impressions, pick a different style lane.
Official: Instagram
6️⃣
Hannah Cook
Lane: Women’s golf style
Signal: Collab-friendly
Deal reality: Terms should be simple
Apparel angle
- Outfit-led content that highlights how the garment looks in motion.
- Strong for tops, dresses, skirts, and capsule pieces.
Activation ideas that feel natural
- Seasonal “one fit for every tee time” concept: windy, hot, and cool mornings.
- Collab item launch with a short story: why this cut and fabric exist.
Deal notes
If you want paid usage, set a term and a budget cap. If you want exclusivity, define category clearly so it does not block unrelated partnerships.
Official: Instagram
7️⃣
Tisha Alyn
Lane: Media + lifestyle
Signal: Host credibility
Deal reality: Lock timelines
Apparel angle
- Great for “launch moments” and event-based apparel visibility.
- Strong for brands that want an articulate on-camera explanation.
Activation ideas that feel natural
- Event hosting in brand apparel with short “why this fit” explanations.
- Wardrobe series: one hero item styled three ways for golf.
Deal notes
Make sure notes and approvals have deadlines. Include a “brand provides final feedback within 48 hours” clause to prevent schedule drift.
Official: Instagram
8️⃣
Hailey Ostrom
Lane: Performance fit
Signal: Consistent posting
Deal reality: Define paid scope
Apparel angle
- Performance and sponsor-forward apparel placements that stay on-theme.
- Good for accessories, headwear, and course-ready athleisure.
Activation ideas that feel natural
- “Course day fit check” with one clear benefit per garment.
- Short story sequence: warm-up layer, play layer, post-round layer.
Deal notes
If you want whitelisting, separate it from the base post. Keep the creative clean and avoid forcing technical claims that need lab proof.
Official: Instagram
9️⃣
Blair O’Neal
Lane: Polished fashion
Signal: Camera-ready fits
Deal reality: Prioritize product clarity
Apparel angle
- Resort golf styling, premium looks, and “finished” outfits.
- Good for dresses, sets, accessories, and travel-friendly apparel.
Activation ideas that feel natural
- Three fits for three settings: practice, round, clubhouse.
- One hero piece spotlight: why it works for movement and comfort.
Deal notes
Keep the CTA low-friction. Make sure sizing, availability, and shipping are clean before you publish, because comments will ask.
Official: Instagram
🔟
Bri Teresi
Lane: Golf lifestyle
Signal: Visual-first
Deal reality: Keep claims simple
Apparel angle
- Strong for athleisure, women’s golf fits, and accessories.
- Works best when the garment is obviously flattering and functional.
Activation ideas that feel natural
- Outfit-led short-form with a single product focus and one link.
- Seasonal lookbook: warm weather, cool mornings, and layering.
Deal notes
Do not overload with compliance language on screen. Put the details in the caption and keep the video clean.
Official: Instagram
1️⃣1️⃣
Malbon roster signals (Michael Block, plus style-forward pros)
Lane: Tour to street
Signal: Credibility lift
Deal reality: Availability varies
Apparel angle
- Apparel legitimacy: fans trust what pros wear in competitive moments.
- Useful for premium capsules, limited drops, and golf culture storytelling.
Activation ideas that feel natural
- Drop timed around an event week, with tight creative and minimal script.
- Short “fit breakdown” content that stays focused on fabric and movement.
Deal notes
Tour-adjacent work is calendar-driven. Build flexible posting windows and avoid last-minute approval cycles.
1️⃣2️⃣
Jason Day and Charley Hull
Lane: Elite style moments
Signal: High visibility
Deal reality: Keep scope tight
Apparel angle
- High-visibility moments, premium capsules, and limited run pieces.
- Strong for “signature look” campaigns that carry across a season.
Activation ideas that feel natural
- One signature silhouette tied to a recognizable moment or event week.
- Minimal CTA, maximum product clarity, strong photography.
Deal notes
The audience responds to authenticity. If the product does not match the player’s real style, the activation will feel rented.
