The Golf Influencer Power List 2026: Top 50 Starts Here

Golf influence in 2026 is split between two power lanes: tour icons who deliver instant mainstream trust, and creator-first channels that drive repeat viewing and long-form brand integrations. This first block of 10 is built to be usable for brands and creators, with quick-fit notes, collab ideas, and the contract levers that usually decide whether a deal feels fair.

Tiger Woods

15 major championships, 82 PGA TOUR wins (tied all-time record). Rare “instant trust” anchor for premium brands.

Lane: Tour icon Signal: Maximum credibility Deal reality: Tight approvals

Best fits

Premium equipment, luxury, finance, major campaign anchors, legacy partnerships
Programs optimizing for reputation and broad awareness rather than direct-response

Brand-friendly content format

One hero moment tied to a milestone, event, or initiative. One message, minimal CTA, high polish.

Deal notes

Expect strict approval flow and controlled usage. Spell out usage rights, paid media scope, and edit rules in plain English.

Official: Instagram

Rory McIlroy

Five major championships, including the 2025 Masters (Career Grand Slam). Global appeal with sponsor-safe reputation.

Lane: Elite pro Signal: Global reach Deal reality: Calendar-driven

Best fits

Global consumer brands, premium gear, travel partners, tech that needs credibility
Campaigns where trust and reputation beat heavy discounting

Brand-friendly content format

Short, clean proof-led creative: one product truth, one reason to believe, one CTA.

Deal notes

Keep deliverables tight. Build around predictable posting windows and keep the funnel simple.

Official: Instagram

Bryson DeChambeau

Two-time U.S. Open champion (2020, 2024). Pro + creator hybrid built for performance stories and measurable tests.

Lane: Pro + creator Signal: Testable performance Deal reality: Series integration

Best fits

Training tech, performance gear, fitting ecosystems, tools that can be tested on camera
Brands that want longer watch time and deeper product understanding

Brand-friendly content format

Sponsor as the episode mechanic: a challenge, constraint, or benchmark with a clear before-and-after.

Deal notes

Avoid forced mid-roll scripts. Define clip rights, paid usage, and allowlisting separately from base deliverables.

Official: YouTube

Paige Spiranac

Former professional golfer and Division I college player. One of the most recognized golf personalities in social media.

Lane: Golf personality Signal: Lifestyle reach Deal reality: Rights-sensitive

Best fits

Apparel, accessories, golf travel, consumer-friendly golf products
Brands that win with clean creative and low-friction CTAs

Brand-friendly content format

Hero short-form plus supporting story frames that answer the most common buyer questions.

Deal notes

Be explicit about usage rights, paid usage, and reuse scope. Do not leave allowlisting vague.

Official: Instagram

Rick Shiels

PGA professional turned YouTube educator. Trusted for practical reviews, comparisons, and “real golfer” teaching tone.

Lane: Education + reviews Signal: Buyer trust Deal reality: Disclosure-first

Best fits

Equipment, balls, training aids, golf tech, services that benefit from fair comparisons
Brands comfortable with transparency and objective testing

Brand-friendly content format

Head-to-head comparison against category expectations, using criteria golfers actually debate.

Deal notes

Credibility is the asset. Avoid controlling conclusions. Separate sponsorship from performance claims.

Official: YouTube · Instagram

Good Good

YouTube golf team that helped mainstream “challenge golf.” Expanded with Golf Channel programming and events.

Lane: Creator team Signal: Repeatable formats Deal reality: Multi-person terms

Best fits

Apparel drops, events, travel partners, brands that can become a recurring challenge
Sponsors seeking repeat impressions across a series, not one post

Brand-friendly content format

Sponsor a mini-game that repeats across episodes. One rule, one brand moment, consistent placement.

Deal notes

Specify who appears, how many edit rounds exist, and what “acceptance” means. Clip rights should be separate.

Official: YouTube

Bob Does Sports

Comedy-first golf crew hosted by Robby Berger. Big personalities, long-form matches, and strong merchandising.

Lane: Entertainment Signal: Shareable moments Deal reality: Keep it simple

Best fits

Apparel, travel, entertainment, broad consumer products that do not require heavy technical explanation
Brands that win with one memorable moment and a light CTA

Brand-friendly content format

One-rule challenge tied to the product, one on-camera moment, one CTA at the end.

Deal notes

Avoid heavy scripts. Lock timing and define what happens if the brand is slow with approvals or notes.

Official: YouTube

GM Golf (Garrett Clark)

Good Good co-founder and a pillar of YouTube “challenge golf,” built around collabs and match formats.

Lane: Challenge golf Signal: Collab gravity Deal reality: CTA discipline

Best fits

Gear drops, training aids, apps, younger-skewing golf brands
Products that can become a rule, twist, or theme for a match

Brand-friendly content format

Head-to-head match where the sponsor changes a rule or unlocks a measurable advantage.

Deal notes

Use one landing page and one offer. If you want paid reuse, price paid usage and allowlisting as separate add-ons.

Official: YouTube

Grant Horvat

Breakout YouTube golfer with a clean match-play style. Former Good Good member who built a strong solo channel identity.

Lane: Match play Signal: Story-led rounds Deal reality: Integration as mechanic

Best fits

Training aids, equipment, and golf tech that can be used naturally across a full round
Brands that want the product to live inside the match narrative

Brand-friendly content format

“Product sets the rules” match: one constraint or scoring twist that keeps the sponsor present without stopping the story.

Deal notes

Define filming logistics, posting window, note deadlines, and clip rights for ads. Keep usage terms explicit.

Official: YouTube

Bryan Bros (Wesley and George Bryan)

Wesley is a PGA TOUR winner (RBC Heritage 2017). The duo evolved from trick-shot fame into high-skill match content.

Lane: High-skill duo Signal: Real golf credibility Deal reality: Tour-adjacent rules

Best fits

Equipment, performance apparel, tournament tie-ins, golf travel
Brands that want “real golf” skill with creator energy

Brand-friendly content format

Skills challenge with a clean scoring system that keeps the sponsor visible and the golf credible.

Deal notes

If the activation touches TOUR rules or venue permissions, confirm filming terms early. Separate base deliverables from paid usage and allowlisting.

Official: YouTube

Scottie Scheffler

Multiple major champion and the modern benchmark for week-to-week consistency. In 2026, he is the “default favorite” profile brands like because the credibility is automatic.

Lane: Elite pro Signal: Reliability at the top Deal reality: Minimal fluff

Best fits

Performance apparel, clubs and balls, sports science, training and analytics, premium partners that need trust more than hype
Campaigns where “being associated with excellence” is the outcome, not heavy discounting

Brand-friendly content format

Quiet confidence, proof-led: one drill, one on-course moment, one product truth. Clean visuals, no forced script.

Deal notes

Keep deliverables tight and respect tournament windows. If you want paid reuse, define paid usage and allowlisting as separate line items.

Official: PGA TOUR profile

Jon Rahm

Two-time major champion with a high-intensity competitive identity and international pull. In 2026, his value is “global attention with real winning history.”

Lane: Elite pro Signal: International draw Deal reality: Controlled windows

Best fits

Global consumer brands, performance equipment, premium lifestyle, travel and hospitality, tech that needs credibility
Campaigns that benefit from a confident, competitive tone

Brand-friendly content format

Pressure-test creative: one shot shape or one scoring goal, filmed simply. Clear objective, clear result, clean integration.

Deal notes

Define approval timelines and clip rights. Keep messaging simple and avoid long scripts that slow production.

Official: PGA TOUR profile

Jordan Spieth

Three-time major champion and one of the most watchable shotmakers of his era. In 2026, his brand power is the story factor: moments, decisions, emotion, and recoveries.

Lane: Tour star Signal: Narrative moments Deal reality: Authentic voice

Best fits

Equipment, training aids, golf services, travel partners, premium brands that want a “smart golf” tone
Campaigns built around storytelling, not just highlights

Brand-friendly content format

Two-choice segments work well: safe line vs aggressive line, plus a quick explanation of the decision and result.

Deal notes

Let the content feel natural. If you require product claims, keep them specific and grounded, not salesy.

Official: PGA TOUR profile

Justin Thomas

Two-time PGA Championship winner and FedExCup champion with an on-camera personality fans recognize. In 2026, he fits campaigns that want elite credibility with a more conversational feel.

Lane: Elite pro Signal: Credibility plus personality Deal reality: Keep it focused

Best fits

Clubs and balls, training tech, sports science, premium apparel, event partners
Brands that benefit from short explanation plus proof

Brand-friendly content format

Mini “tour feedback” format: one swing key, one test, one takeaway. Works as a hero short plus cutdowns.

Deal notes

Spell out edit rounds and note deadlines. Separate base deliverables from paid usage and allowlisting.

Official: PGA TOUR profile

Brooks Koepka

Five-time major champion with a “big-event” reputation that brands understand instantly. In 2026, he is a premium-performance anchor when you want bold, confident tone.

Lane: Major specialist Signal: Big-stage credibility Deal reality: Premium positioning

Best fits

Premium equipment, apparel, watches, fitness and recovery, luxury and high-end lifestyle partners
Campaigns optimized for brand impact and reputation

Brand-friendly content format

Short, decisive creative: one performance insight and one product reason, delivered cleanly and quickly.

Deal notes

Define usage rights precisely. Avoid vague “all media” language unless you price it as an add-on with a clear term.

Official: PGA TOUR profile

Collin Morikawa

Two-time major champion known for precision and “clean” brand fit. In 2026, he is a strong match for premium, design-forward partners that want polish without being loud.

Lane: Precision pro Signal: High-trust image Deal reality: Proof over hype

Best fits

Equipment, training and analytics, premium travel, finance, tech with a “performance plus design” story
Brands that want calm authority and clarity

Brand-friendly content format

Target-based challenges: a simple goal, a measurable result, and a short explanation of what made it work.

Deal notes

If you want paid amplification, define allowlisting and paid usage separately from the base content scope.

Official: PGA TOUR profile

Nelly Korda

Multiple major champion and Olympic gold medalist with mainstream recognition and sponsor-safe presence. In 2026, she is a high-trust choice that plays well beyond core golf audiences.

Lane: LPGA star Signal: Broad appeal Deal reality: Rights clarity matters

Best fits

Apparel and footwear, wellness, consumer tech, premium travel, luxury, mainstream brand campaigns
Programs aiming for trust, reach, and clean creative

Brand-friendly content format

“Tournament week essentials” or “one drill I never skip” with simple product integration and crisp visuals.

Deal notes

Be explicit about paid usage, term length, and exclusivity. Do not leave whitelisting scope undefined.

Official: LPGA bio

Lydia Ko

LPGA Hall of Fame member, multiple major champion, and Olympic champion. In 2026, she is one of the strongest “long-run credibility” partners in golf, especially for global brands.

Lane: Global LPGA icon Signal: Long-run trust Deal reality: Clean terms win

Best fits

Global consumer brands, finance, travel, premium lifestyle, tech with a reliability story
Campaigns that value stability, reputation, and broad international fit

Brand-friendly content format

Simple authority content: one routine, one short-game tip, one mindset cue. Works as short-form and cutdowns.

Deal notes

Keep deliverables and approvals clear. If you need exclusivity, define category and duration precisely.

Official: LPGA bio

Rickie Fowler

THE PLAYERS champion and long-running fan favorite with recognizable style and mainstream brand history. In 2026, he remains valuable for campaigns that want reach beyond hardcore golf audiences.

Lane: Fan favorite Signal: Mainstream crossover Deal reality: Simplicity sells

Best fits

Apparel and footwear, consumer products, lifestyle golf, travel, events, brand campaigns needing broad familiarity
Programs that win with one memorable message and a clean CTA

Brand-friendly content format

“Golf for real people” creative: one tip, one quick challenge, and a straightforward product tie-in.

Deal notes

Define posting window, approval deadlines, and paid reuse. Keep scripts short and natural.

Official: PGA TOUR profile

Charley Hull

A high-energy competitor and Solheim Cup staple whose personality travels in clips and interviews. In 2026, she is a strong fit when you want edge, authenticity, and competitive intensity.

Lane: LPGA presence Signal: Personality plus performance Deal reality: Keep it real

Best fits

Fitness and recovery, sports drinks, apparel, training tech, bold consumer brands that want candid tone
Campaigns designed for shareability and short-form cutdowns

Brand-friendly content format

Competitive micro-challenges: 60 to 90 seconds, clear scoring, clear result, light integration that does not interrupt the story.

Deal notes

Spell out review times and what counts as “final notes.” If you need strict behavior clauses, write them plainly and keep them reasonable.

Official: LPGA bio

Xander Schauffele

Two-time major champion who proved he can close on the biggest stages. In 2026, he reads as “elite, sponsor-safe, and built for high-pressure moments.”

Lane: Elite pro Signal: Big-stage credibility Deal reality: Tight windows

Best fits

Premium equipment, performance apparel, watches, finance, tech that needs instant credibility
Campaigns that optimize for reputation, not heavy discounting

Brand-friendly content format

“Pressure-proof” creative: one key shot, one decision, one short takeaway. Minimal scripting, high polish.

Deal notes

Be specific about paid usage, term length, and whether allowlisting is included. Keep approvals fast and clear.

Official: PGA TOUR profile

Hideki Matsuyama

Masters champion and a long-running global star with a strong Japan and Asia audience. In 2026, the brand value is calm authority and worldwide recognition.

Lane: Global pro Signal: International trust Deal reality: Simple wins

Best fits

Global consumer brands, travel, premium equipment, luxury, tech and services that benefit from international credibility
Programs where reputation and broad awareness matter most

Brand-friendly content format

Clean, proof-led spot: one swing thought or one routine, paired with a crisp product truth and minimal CTA.

Deal notes

Keep deliverables tight and avoid complicated scripting. Define usage rights in plain English and keep scope specific.

Official: PGA TOUR profile

Viktor Hovland

FedExCup champion with a modern fan base and a clean, likeable presence that brands trust. In 2026, he fits “performance plus personality” without drama.

Lane: Elite pro Signal: Modern fan pull Deal reality: Keep it authentic

Best fits

Performance apparel, equipment, golf tech, training platforms, premium partners that want clean reputation
Brands that do well with short, honest, proof-forward content

Brand-friendly content format

Simple “one drill, one result” content that is easy to clip into ads. Clear objective, clear outcome.

Deal notes

Avoid heavy scripts. If you want paid reuse, separate that from base deliverables and define term plus placements.

Official: PGA TOUR profile

Tommy Fleetwood

A globally recognized star with strong style identity and Ryder Cup credibility. In 2026, he is a premium fit for brands that want “cool, respected, and consistent.”

Lane: Global pro Signal: Style plus credibility Deal reality: Calendar matters

Best fits

Apparel, luxury, watches, travel, premium equipment, modern lifestyle golf partners
Campaigns built around image and trust more than direct-response

Brand-friendly content format

High-aesthetic short-form: one range sequence, one on-course moment, one product truth with minimal CTA.

Deal notes

Lock posting windows early. Define edit rounds, note deadlines, and usage scope so nothing drifts.

Official: PGA TOUR profile

Min Woo Lee

Tour-level talent with a strong social-media identity and a younger-skewing fan base. In 2026, he is a go-to for brands that want energy, style, and shareable golf moments.

Lane: Pro with creator gravity Signal: High shareability Deal reality: Keep it fun

Best fits

Apparel and footwear, golf lifestyle, training aids, creator-friendly golf brands, travel and experiences
Campaigns that win through short-form cutdowns and repeatable moments

Brand-friendly content format

“One shot, one reaction, one takeaway” short-form that can be clipped into ads without feeling scripted.

Deal notes

Define usage rights and allowlisting clearly. Make sure brand notes are fast so the content stays timely.

Official: PGA TOUR profile

Matt Fitzpatrick

U.S. Open champion with a precision, detail-first reputation. In 2026, he fits brands that want “measurable improvement” content that feels credible, not salesy.

Lane: Elite pro Signal: Detail and proof Deal reality: Claims must be tight

Best fits

Equipment, fitting ecosystems, golf tech, performance and recovery, analytics platforms
Brands that benefit from data, comparisons, and clean before-and-after

Brand-friendly content format

A simple benchmark test: one metric, one change, one result. Keep it grounded and repeatable.

Deal notes

Avoid broad performance claims. Define what can be said and what cannot, then keep the creative simple.

Official: PGA TOUR profile

Shane Lowry

Open champion with a reputation as a grinder and a personality fans relate to. In 2026, he is a strong fit for brands that want authenticity, grit, and real-golf credibility.

Lane: Tour star Signal: Relatable credibility Deal reality: Natural tone wins

Best fits

Equipment, rain gear and outerwear, performance apparel, golf travel, services tied to real on-course conditions
Campaigns that want personality without losing credibility

Brand-friendly content format

On-course “real conditions” segment: wind, weather, uneven lies, and how the product helps in practical moments.

Deal notes

Let it sound like him. Define paid usage, term, and clip rights clearly, especially if you want ads.

Official: PGA TOUR profile

Lexi Thompson

LPGA star with long-term mainstream recognition, a major title, and years of big-event visibility. In 2026, she remains a powerful name for broad reach and sponsor familiarity.

Lane: LPGA icon Signal: Mainstream recognition Deal reality: Rights clarity matters

Best fits

Apparel and footwear, wellness, fitness, consumer brands, premium lifestyle partners, broad awareness campaigns
Programs that want familiarity and reputation more than niche golf tech

Brand-friendly content format

A clean “routine and essentials” format: one warm-up, one short-game drill, one product truth, light CTA.

Deal notes

Define usage rights term, paid media scope, and exclusivity clearly so the offer is unambiguous.

Official: LPGA bio

Rose Zhang

A modern face of women’s golf with early pro wins and a strong reputation from her amateur and college run. In 2026, she fits brands that want “next-generation, sponsor-safe, and smart.”

Lane: Next-gen LPGA Signal: High upside Deal reality: Keep it clean

Best fits

Consumer tech, training platforms, apparel, finance, education-adjacent brands, premium lifestyle
Campaigns that want a credible, modern voice with long-run potential

Brand-friendly content format

“Keep it simple” golf explanations: one concept, one drill, one quick result. Works great as short-form plus cutdowns.

Deal notes

Spell out turnaround time, review windows, and what counts as final notes so timelines do not slip.

Official: LPGA bio

Brooke Henderson

One of Canada’s most successful golfers with major titles and steady global recognition. In 2026, she is a dependable “high trust” partner for brands that want stability and broad appeal.

Lane: Global LPGA star Signal: Proven winner Deal reality: Straight terms win

Best fits

Global consumer brands, travel, equipment, wellness, finance, mainstream campaigns needing a trusted face
Programs that want consistency and sponsor-safe reputation

Brand-friendly content format

A simple “one key, one drill, one takeaway” segment that is easy to repurpose into paid cutdowns.

Deal notes

Define paid usage scope and term. If you need exclusivity, keep category definitions narrow and clear.

Official: LPGA bio

Tom Kim (Kim Joo-hyung)

A young PGA TOUR winner with an upbeat personality and clear “future face of golf” energy. In 2026, he is a strong pick for brands that want next-gen relevance with real tour results.

Lane: Next-gen PGA TOUR Signal: High upside Deal reality: Keep it natural

Best fits

Apparel and footwear, consumer tech, golf lifestyle, training platforms, travel and experiences
Brands targeting younger audiences without losing credibility

Brand-friendly content format

Short “one swing thought” segments plus a quick on-course moment. Works well as cutdowns for paid.

Deal notes

Lock posting windows early around tournament travel. Define allowlisting and paid usage separately from base scope.

Official: PGA TOUR profile

Max Homa

A multiple-time PGA TOUR winner known for being personable, witty, and very online in a way that still feels sponsor-safe. In 2026, he fits brands that want a human voice with real golf credibility.

Lane: PGA TOUR star Signal: Personality that travels Deal reality: Tone matters

Best fits

Consumer brands, golf tech, apparel, travel, premium partners that benefit from a relatable voice
Campaigns that perform better with humor and honesty than heavy scripting

Brand-friendly content format

Short, candid “what I actually do” segments: a warm-up, a drill, a gear choice, explained plainly.

Deal notes

Give him room to sound like himself. Define brand safety rules, but keep scripts light and flexible.

Official: PGA TOUR profile

Tony Finau

A respected PGA TOUR winner with a family-friendly reputation and broad appeal. In 2026, he is a solid “safe and trusted” partner for mainstream campaigns.

Lane: Sponsor-safe pro Signal: Broad appeal Deal reality: Keep it simple

Best fits

Mainstream consumer brands, travel, finance, equipment, apparel, family-friendly partnerships
Programs that want steady reputation and dependable creative

Brand-friendly content format

On-course “one key per hole” style content with a light product tie-in and a clean CTA at the end.

Deal notes

Spell out deliverables and posting windows. For paid reuse, define term, placements, and creative variations.

Official: PGA TOUR profile

Dustin Johnson

Two-time major champion and former world No. 1 with long-term star recognition. In 2026, his value is name recognition and legacy association, especially for premium partners.

Lane: Legacy star Signal: Broad recognition Deal reality: Premium positioning

Best fits

Luxury, watches, premium equipment, hospitality, high-end lifestyle partnerships
Campaigns that want familiarity and top-tier association

Brand-friendly content format

High-aesthetic creative with minimal scripting: one swing, one message, one CTA, clean visuals.

Deal notes

Be precise about usage rights and term. Avoid vague “all media” unless priced and time-bound.

Official: PGA TOUR profile

Justin Rose

A major champion and Olympic gold medalist with long-run respect across the sport. In 2026, he is a strong fit for premium, reputation-first campaigns that want a polished ambassador.

Lane: Respected veteran Signal: Long-run credibility Deal reality: Clean messaging

Best fits

Finance, premium travel, luxury, equipment, sports performance and wellness, reputation-first partnerships
Programs where tone and trust matter more than loud creative

Brand-friendly content format

Simple “craft” content: one technical idea explained plainly, paired with a premium product truth.

Deal notes

Keep terms clear around rights and exclusivity. Use tight definitions and reasonable review deadlines.

Official: PGA TOUR profile

Phil Mickelson

A six-time major champion and one of golf’s most recognizable names. In 2026, he remains a legacy influence pick where recognition and personality are the main assets.

Lane: Legacy icon Signal: Instant recognition Deal reality: Reputation fit matters

Best fits

Premium lifestyle, hospitality, golf experiences, brands comfortable with a big personality and legacy positioning
Campaigns aiming for awareness and conversation

Brand-friendly content format

Short story-led creative: one lesson, one moment, one product truth. Keep it polished and direct.

Deal notes

Be clear on brand safety, approvals, and usage rights. If you need strict constraints, write them plainly.

Official: PGA TOUR profile

Michelle Wie West

Major champion and one of the most recognizable modern-era women’s golf stars. In 2026, her influence shows up strongly in mainstream recognition and premium brand alignment.

Lane: Legacy LPGA star Signal: Mainstream familiarity Deal reality: Premium positioning

Best fits

Luxury, fashion-adjacent, tech, finance, premium travel, broad awareness partnerships
Campaigns that want a polished ambassador with recognizable name value

Brand-friendly content format

High-aesthetic “life and golf” content: one golf truth, one lifestyle frame, one clean CTA.

Deal notes

Clarify deliverables, post timing, and rights. Keep the scope clean and time-bound.

Official: LPGA bio

Michelle Kang (Women’s golf owner-operator influence)

A major investor and owner figure in women’s football and women’s golf organizations, relevant in brand and partnership circles. In 2026, this is an “industry influence” profile rather than creator content.

Lane: Industry influence Signal: Partnership leverage Deal reality: Not a creator slot

Best fits

Brands seeking strategic partnerships in women’s sports, sponsorship packages, and institutional visibility
Not a “post for post” creator deal: this is about events, properties, and long-term alignment

Brand-friendly content format

If used at all, treat this as a partnership story: event presence, program backing, or a multi-property sponsorship.

Deal notes

This slot is only useful if your ranking includes business and ownership influence. If you want pure creator lists, skip this type of entry.

Official: LPGA (reference site)

Peter Finch

UK golf creator with a coach-style vibe and strong YouTube presence built around relatable golf and course-based content. In 2026, he is a dependable mid-to-top tier creator for equipment and golf lifestyle brands.

Lane: YouTube creator Signal: Relatable golf trust Deal reality: Honest tone wins

Best fits

Equipment, golf tech, training aids, UK and EU golf travel, services that benefit from friendly explanation
Campaigns that want practical on-course content with minimal hype

Brand-friendly content format

On-course test rounds and “does it help real golfers” segments, with clean disclosure and simple outcomes.

Deal notes

Do not over-control conclusions. Define clip rights and paid usage separately from the base integration.

Official: YouTube

Matt Scharff

A key Good Good-era personality with a creator-first style that fits challenge formats and short-form cutdowns. In 2026, he is a strong pick for brands targeting younger golf audiences.

Lane: Creator personality Signal: Short-form friendly Deal reality: Fun formats win

Best fits

Apparel, golf lifestyle, training aids, golf apps, creator-friendly brands and experiences
Campaigns built around challenges, series, and repeatable concepts

Brand-friendly content format

A sponsor-led challenge rule that repeats across episodes: one mechanic, one brand moment, clear scoring.

Deal notes

Define deliverables, posting windows, and edit rounds. If you want paid reuse, price it with a specific term and scope.

Official: YouTube

Ludvig Åberg

A modern, calm, tour-winning profile with strong sponsor alignment. In 2026, he is a clean fit for brands that want “next era credibility” without loud creative.

Lane: Next-gen PGA TOUR Signal: Premium, sponsor-safe Deal reality: Keep it polished

Best fits

Premium equipment, apparel, travel, finance, understated luxury, performance tech
Campaigns prioritizing reputation and long-run association

Brand-friendly content format

High-aesthetic short-form: one range sequence, one simple message, one clean CTA. Minimal scripting.

Deal notes

Define usage rights and paid amplification clearly. Keep timelines and approvals tight and simple.

Official: Instagram

Wyndham Clark

Major champion with a straightforward, performance-first brand feel. In 2026, he fits campaigns that want “serious golf credibility” with clean creative and tight messaging.

Lane: PGA TOUR winner Signal: High-trust credibility Deal reality: Proof over hype

Best fits

Equipment, balls, performance apparel, training and recovery, premium partners
Programs that value strong association more than heavy discounting

Brand-friendly content format

One drill, one on-course moment, one takeaway. Keep the product role natural and measurable.

Deal notes

If paid reuse matters, separate allowlisting and paid usage from base deliverables and define the term.

Official: Instagram

Patrick Cantlay

A precision, process-driven star who reads as premium and controlled. In 2026, his best use is as a credibility anchor for brands that want calm authority and tight messaging.

Lane: Elite pro Signal: High-trust control Deal reality: Scope must be clear

Best fits

Finance, premium equipment, performance tech, travel and hospitality, reputation-first partners
Campaigns where “serious and credible” beats “loud and viral”

Brand-friendly content format

Simple “what I focus on” format: one decision point, one routine, one short takeaway that clips well into ads.

Deal notes

Write usage rights and paid media scope in plain English. Avoid open-ended reuse terms.

Official: Instagram

Cameron Smith

Major champion with a recognizable style and a strong global profile. In 2026, he fits brands that want established name value and strong golf identity without complicated creative.

Lane: Major champion Signal: Global recognition Deal reality: Keep it clean

Best fits

Equipment, premium apparel, travel, hospitality, lifestyle golf partners
Programs targeting broad awareness and brand association

Brand-friendly content format

One on-course moment plus one practical insight. Minimal scripting, strong visuals, simple CTA.

Deal notes

Define usage rights, paid amplification, and exclusivity clearly so the package is unambiguous.

Official: Instagram

Mark Crossfield

A long-running golf YouTube educator known for instruction and frank equipment testing. In 2026, the value is “trust through explanation” rather than hype.

Lane: Instruction + reviews Signal: Practical buyer trust Deal reality: Disclosure-forward

Best fits

Equipment, launch monitor tech, training aids, balls, fitting ecosystems
Brands comfortable with honest testing and clear disclosures

Brand-friendly content format

Comparison content with clear criteria golfers care about. One claim, one test, one takeaway.

Deal notes

Do not over-control conclusions. Separate sponsorship from performance claims and define clip rights for ads.

Official: YouTube

MeAndMyGolf

Coaching-led channel built around score-first instruction. In 2026, they are a strong fit for brands that want structured improvement content that converts without gimmicks.

Lane: Coaching platform Signal: Clear learning value Deal reality: Proof and process

Best fits

Training aids, golf tech, apps, practice tools, golf fitness and mobility, education-style products
Campaigns where clarity and repeatability matter

Brand-friendly content format

Step-by-step drill framework: problem, fix, checkpoint, result. Easy to cut into multiple short clips.

Deal notes

Define exactly what deliverables include and what counts as “results.” Keep usage scope time-bound.

Official: YouTube

Random Golf Club (Erik Anders Lang)

Community-driven golf storytelling with a travel and culture angle. In 2026, the value is brand affiliation with golf lifestyle, community, and experiences rather than pure product review.

Lane: Golf culture Signal: Community influence Deal reality: Experience-first

Best fits

Travel, events, golf destinations, premium lifestyle, apparel drops, community programs
Brands that want storytelling, not just a product demo

Brand-friendly content format

A brand becomes the reason a story happens: a destination, a community event, or a “meet golf where it lives” episode.

Deal notes

Define brand moments and usage rights clearly so the story stays natural. Price paid usage separately.

Official: YouTube

Claire Hogle

Former collegiate golfer turned creator with a strong mix of on-course play, collabs, and lifestyle-friendly golf content. In 2026, she is a fit for brands that want clean creative that travels on short-form.

Lane: Creator golfer Signal: Short-form friendly Deal reality: Rights-sensitive

Best fits

Apparel, accessories, golf lifestyle, consumer-friendly equipment, travel and experiences
Campaigns that win with clean visuals and simple CTAs

Brand-friendly content format

Hero short-form plus a few story frames that answer common buyer questions. Simple, friendly, and direct.

Deal notes

Be explicit about paid usage, allowlisting, and term. Do not leave “reuse” language open-ended.

Official: YouTube · Instagram

No Laying Up

A golf media brand known for smart course travel, documentaries, and long-form coverage. In 2026, they are a strong pick for brands that want “golf people credibility” and higher-quality storytelling.

Lane: Golf media Signal: Deep trust audience Deal reality: Integration must fit

Best fits

Travel and destinations, premium equipment, finance, hospitality, golf experiences, serious golf brands
Campaigns that value depth and storytelling over quick hits

Brand-friendly content format

Sponsor the journey: a destination, a series, or an access angle. The brand supports the story rather than interrupting it.

Deal notes

Make the brand role clear, keep it organic, and define usage rights for cutdowns and paid media separately.

Official: YouTube

Golf Sidekick

A strategy-first golf channel that focuses on scoring, course management, and playing smarter. In 2026, it is a strong fit for brands that solve real golfer problems without complicated technical claims.

Lane: Course strategy Signal: Everyday golfer trust Deal reality: Keep it practical

Best fits

Rangefinders and GPS, golf apps, training aids, balls, budget-friendly equipment, golf travel
Campaigns that win through “this actually helps” messaging

Brand-friendly content format

A simple on-course scenario: smarter target, smarter club, smarter miss. One practical takeaway that sticks.

Deal notes

Avoid over-scripting. Define clip rights and paid usage separately, and keep the CTA low-friction.

Official: YouTube